Miroma Group Appoints Ex-Meta Executive Rahul Chopra as Chief Strategy Officer

On October 28, 2025, Miroma Group, the UK’s largest independent global marketing firm headquartered in London, made a bold move to anchor its future in artificial intelligence and creator-driven content by appointing Rahul Chopra as its newly created Chief Strategy Officer. Based in New York City, Chopra—formerly the global director of Instagram Reels at Meta—steps into a role that could redefine how one of the world’s most influential marketing networks operates in the age of AI, short-form video, and influencer economics. The announcement, made public by LBB Online on the same day, signals a decisive pivot from traditional ad models toward scalable digital ecosystems that reward creativity as much as data.

From Reels to Strategy: Chopra’s Proven Track Record

Rahul Chopra didn’t just work on Instagram Reels—he helped turn it into a $20 billion+ revenue engine. Between 2022 and 2025, he led the product’s global rollout, scaling it from a niche feature to a dominant force in short-form video, rivaling TikTok in user engagement and ad monetization. Along the way, he built Meta’s $1 billion Creator Fund, which distributed grants to over 50,000 content creators across Facebook, Instagram, and WhatsApp. That fund wasn’t charity—it was a strategic bet on loyalty, and it paid off: creators who received funding increased their posting frequency by 47%, according to internal Meta metrics.

Before Meta, Chopra ran Storyful, the pioneering UGC verification agency acquired by News Corp in 2013. He turned it into a newsroom powerhouse for outlets like CNN and BBC, proving that authentic, real-time content could drive trust—and clicks—at scale. His tenure at Snap Inc. as head of Bitmoji strategy saw the avatar platform grow to 190 countries, with over 300 million users. These aren’t just resumes—they’re blueprints for growth.

Why Miroma Group Chose Him Now

Miroma Group isn’t a startup. It’s a $500 million-a-year marketing conglomerate with 30 offices across 15 countries, serving clients like Unilever, Salesforce, and Johnson & Johnson. Since 2020, it’s grown 20% year-over-year. But growth is slowing in traditional channels. Advertisers are demanding faster, smarter, more human-centric campaigns. Enter Chopra.

His mandate? Integrate AI tools across Miroma’s portfolio of agencies—not as a buzzword, but as a workflow. Think AI-generated ad variants tailored to regional dialects, or automated influencer matching using sentiment analysis. He’ll also expand Miroma Ventures, the group’s $75 million investment arm, to back early-stage startups building AI-powered content tools. One internal memo described his role as “building the creator economy inside Miroma.”

“Rahul has in-depth experience building market-leading global products and businesses at some of the biggest and most well-regarded companies in the world,” said a Miroma Group spokesperson. “He doesn’t just understand tech—he understands how people connect through it.”

The Bigger Shift: Marketing’s Creator Revolution

This isn’t just about hiring a star. It’s about acknowledging a seismic shift. The old model—broadcast ads, focus groups, media buys—is giving way to decentralized, algorithm-driven storytelling. Brands no longer control the narrative; creators do. And Chopra knows how to work with them.

At Meta, he didn’t just build Reels—he built the monetization layers around it: tipping, subscriptions, NFTs, commerce integrations. He saw that creators weren’t just influencers; they were micro-businesses. Miroma’s clients, many of whom rely on celebrity endorsements, now need to engage with micro-influencers who have 10,000 followers but 70% engagement rates. Chopra’s playbook from Instagram will be adapted for Miroma’s portfolio.

“We’re moving from ‘who’s the face of the brand’ to ‘who’s the voice of the community,’” said a senior executive at one of Miroma’s U.S.-based agencies. “Rahul gets that.”

What’s Next: The 90-Day Clock

Chopra’s first task? Deliver a strategic roadmap to Miroma’s board within 90 days. That means concrete proposals—not vague visions. Expect announcements on:

• A new AI content studio launching in Q1 2026, powered by proprietary tools trained on Miroma’s client data
• A pilot creator fund modeled after Meta’s $1 billion program, targeting 500 emerging creators across North America and India
• Integration of Snap’s Bitmoji-style avatars into virtual shopping experiences for retail clients
• Partnerships with AI platforms like Runway ML and Pika Labs to automate video production for regional campaigns

He’ll also work closely with Miroma’s London headquarters to align global strategy, especially in markets like India, where his educational roots at the University of Mumbai (1992–1996) could open doors. No details were given on his degree, but his cultural fluency is an asset.

Why This Matters to You

If you’re a marketer, this is a sign: AI isn’t replacing creatives—it’s empowering them. If you’re a brand, expect more authentic, data-driven campaigns that feel less like ads and more like conversations. If you’re a creator, there’s a new funding stream coming. And if you’re watching the ad industry, this appointment is a bellwether: the future belongs to those who can bridge Silicon Valley’s tech muscle with Madison Avenue’s storytelling soul.